Teaching International Microenterprise Development: An Interdisciplinary Experiential Learning Approach

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In this article, the authors describe the core elements of an integrative economics-marketing course on international microenterprise development. The course covers issues related to poverty, market approaches to poverty alleviation, various methods to elicit willingness to pay, market segmentation, market research techniques, fair trade, and other topics. Students apply concepts and methods learned to a live case study. Assignments and in-class activities are designed to turn the handicraft work of four groups of ethnic minority women in a mountainous region of Vietnam into a viable and sustainable microenterprise.


Catherine Y. Co and Jonna Holland

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